Start a Spa Business – For any business to become a success, the most important thing is to have a clear goal and a strong basis. Moreover, as time passes you should focused on the growth while also preparing for future challenges. Similar considerations should be made when you think of starting a massage business. The strong foundation and continuous work will ease the process and you will be able to face all the hindrances that may come your way. This article will give you basic details on how you can set up your own massage business.

How to Start a Spa Business?

Being a massage therapist is a rewarding job in itself whether you work at a spa or run your own business. Owning your own business however makes you realize that you will be able to grow yourself into a much stable financial condition. Furthermore, at a job you may not be able to turn your own ideas into reality. With your own business, you can live your dream.

Before setting up your Massage Business:

Before actually setting up your own business, you need to educate and train yourself. Here are certain steps to follow.

  • Massage Style Options:

Massage therapy is a wide field of knowledge. First, research and learn about different styles and types of massages to identify which type you want to specialize at. Most of the therapists in the field train themselves in 3-4 styles. However, the more styles you learn, your clients will get more options, thus you will get more clients. Remember, quality is the most important thing. Make sure that whatever you learn, you get at an expert level.

  • Going to a Massage School:

Once you decide which styles of massage you wish to learn, educate yourself and get certified from a reputed massage school. You can check your local therapists or research for referrals for schools offering good learning environment.

  • Work with another Massage Business:

This step is optional but recommended before beginning your own setup. Experience is something that gives you special knowledge that you may not have learnt at school. Apart from that, you will have a better insight on how your competitors are operating their business. It is opposed to business ethics to ask your clients to follow to your own massage business. However, some customers who really like your service may follow you even if you don’t ask them to.

Building a Successful Massage Business:

  1. Prepare a Business Plan: 

    This is the fundamental task before beginning any business. Before you start your own spa, create a detailed plan including all the goals and aims that you have alongside a proposed timeline. The plan helps in developing strategies. You can find professionals in the field of management who can work with you in developing a successful business plan.

  1. The license:

    In order to practice as a massage therapist, you need a certification. It a requirement that keeps you and your venture protected by law so that you can operate your business.

  1. Choosing a Location: 

    Next step is to choose a location. This is  a tricky step and you need to consider various aspects such as:

    • An area that is central to your potential customers.
    • Distance matters. The closer your business is to your clients, there will be more chances for you to get chosen over other businesses.
    • Do not compromise on location, keep on looking until your find the right one to settle down. Do not rush.
  1. Business Registration: 

    Next step is to finalize a name for your business and register it. There may be differences in requirements and procedure thus you need to contact the Chamber of Commerce of your State for further details. All accurate information regarding paperwork can be gathered from there. It is best to hire a lawyer as you must not make any mistakes here.

  1. Set up a Relaxing Environment: 

    The key to a successful massage business is an environment that is welcoming and relaxing. The place doesn’t need to be an expensive spot but you can turn it into relaxing spa with some proper equipment. Make sure your spa location has an easy reach to a parking lot too.

  1. Handling of Accounts and Records: 

    Before you begin, it is important that you keep proper accounts and all your receipts for accounting track. Make sure to maintain all your business accounts and payments separately so that you can have a good idea about expenses and profit. If you can afford it, better hire someone to keep accounts for.

  1. Market Your Business Well, Make it a Brand: 

    Now that you have a vision and have laid a strong basis for your business, work on budget. Take time to make your business a brand and market it to your target audiences. Today, for a strong business you must have:

    • Online Presence
    • Local Networking
    • Impressive Customer Service
    • Strong Marketing Policy


Establishing and developing a strong business is not easy. It takes a vision, proper strategies and a lot of hard work to attain your desired position in a competitive marketplace. Do not rush on establishing your business. Make sure you are prepared to set it up with proper research, education, certification, training and knowledge. A successful result will only be one that has a strong ground work and vision.